A cancer diagnosis is scary for anyone, but for a child it can be even scarier. They’re bombarded with terminology and procedures that are intimidating and unfamiliar. Things like radiation, hair loss, blood transfusions, chemotherapy, and surgery. Just to name a few.
That’s where the Imaginary Friend Society comes in. A cast of characters inspired by the imaginations of kids themselves. Through a series of 20 animated short films, our imaginary friends explain a wide range of complicated cancer topics in a way that kids can understand. Because the more they understand about their treatment, the less scary it will be.
Check out the website:
What would you do if you could do anything?
It started simply as an online cookbook with 15 recipes. Now, it's a real book with 70 of them. This book is dedicated to collecting and reviewing the craziest dishes pregnant women crave. Thank you to all the brave women who provided the recipes.
Try them at your own risk.
Check the website:
Lost At E Minor
Directo Al Paladar
Spotting the Cool
Boas de Garfo
Food And Wine
Having to spend the holidays in the hospital is tough. Especially for kids. So for kids who are undergoing cancer treatment, Honda created a magical experience that used VR to transport them out of the hospital to a winter wonderland.
A reminder to patients and families around the world that nothing should stop the spirit of the holidays.
Mountain Melodies is an art project that has the purpose of merging two sensory pathways: vision and audition. After curating a personal collection of landscape photography and choosing mountains as a visual subject, this project aims to explore the unique melodies the diverse images chant to anyone who looks at it.
By exploring the theory of music, the synesthetic idea is simple: To place an imaginary music staff (an arrangement of five parallel lines present on music sheets) on top of the mountain chains present on the photos and turn every mountain peak into a music note. The duration of each note is dictated by the space between peaks: the bigger the space, the longer the note resonates. This way, every single picture creates an unique melody.
More at: www.mountainmelodies.org
The biggest concern sick kids in the hospital have over the holidays is that Santa won’t find them if they’re not at home. This film aims to dispel that for them.
Along with being online it’s going to be shown within several in-hospital broadcast networks, so that the kids who need to see it most will most definitely see it.
Unfortunately, most people who own hard disc recorders fast forward through the commercial breaks. To make the Mercedes A-Class commercial impossible to miss, we developed a new media format: the first commercial made of two films, each at a different speed. By manipulating every 8th frame in the regular A-class commercial, people who fast forwarded saw an ad for the faster AMG version of the car.
Copywriters: Salvatore Russomanno/Roy Cohen
Art Directors: Paul Carrera/Gabriel Nunez-Lagos/Andres Maldonado/Juarez Rodriguez
BBDO New York and client Brick, New York’s largest and most luxurious CrossFit box, came up with an interesting way to counter that totally understandable trend: collections of personalized “nesting dolls”.
A 5-month fitness plan where each stage is represented by a different layer of a nesting doll. Each set of dolls carry a flash drive with a plan designed especially and individually for our members.
These dolls remind people why they joined Brick in the first place: to become smaller versions of themselves.
Illustrations done for BBDO NY.
Texting while driving is a real issue that must be addressed. And it only takes a few letters to cause an accident, as this campaign for Volkswagen demonstrates.
Creative Team: Paul Carrera/Juarez Rodrigues
Audi “Your Call” A succession of stunning landscape and big city scenes as we listen to a phone that keeps on ringing. When somebody finally takes the call, the phone appears to be the door handle of the new Audi. Payoff: Now is calling.
Dawn, curiosity and family are among the seemingly disparate array of things calling in this TV campaign for the Audi Q5 SUV.
The medium of radio was used in a novel way to help bring home that message that using your cell phone while driving can kill you.
Putting a smile on fashion advertising.
A Telekom campaign aired in 12 countries advertising its continent-wide network.
Creative team: Paul Carrera/Juarez Rodrigues
Find a better excuse. Or a better car.
The Mercedes-Benz E-Class with Speed Limit Assist
A store to help you show your love or hate for someone.
True friends show their love with a prank. Enemies show their hate in the same way. That's why we created the Spoiler Store - a virtual store where you can get the perfect gift for a friend or an enemy in a beautiful way by ruining the TV shows they are watching.
You just need to buy a Spoiler Card, tell us the address or your friend or enemy and we will send them a beautifully crafted series spoiler. That way they will remember you at least until the season ends.
In an online film, the fashion brand Bonprix asks who is the most beautiful in the world. The answers in the first few seconds of the video fall out as you expect. But the most honest people in the world has a different point of view.
You can find the clip on the microsite dieschoenstefrau.de. There you can also include yourself in the film and share it.
A collection of vintage posters using a visual interpretation of each zodiac sign inspired by 12 people I know, born on each month.
Blood can be disgusting. It can create a high level of entertainment. And it can be a lifesaver.
People face off against a cow in an attempt to win a statue made of gum. Madness and silliness just reached a whole new level.
2nd Place at the 2018 Ad Age Cannes Cover Competition.
Brave people and powerful ideas can change the world. And there has never been a better example of this than the #metoo and Time’s Up movement which has exposed countless the abusers and harassers hiding the shadows.
JWT Germany needed to convince sales and distribution heads of German FMCG brands that they understood what clients wanted from a creative agency. So they did something most agencies would never dream of – they melted down their Cannes Lions and Effie trophies and turned them into shopping cart tokens. A powerful symbol, proving that we are awarded for creativity and effectiveness, we understand that in real life, sales count more.
The execution included limited edition coins (numbered and personalized per recipient), a ‘making of’ documentary and the agency ‘sales story’ as a VIP-mailer.