07.

a.k.a. Juju

JUAREZ
RODRIGUES

juarezrsf@gmail.com

Award-winning multidisciplinary creative director who believes in the power of “get off your butt and do it".

Being the only one in the family with a creative mindset not only made me think I was adopted but also led me to dive into a bunch of artistic fields, which, over the last years, has resulted in spending a large part of my income on expensive photography, art, music and printmaking equipment.

As a creative director, I strive to foster a kind and collaborative environment for my team. I push us to strive for excellence in both concept and execution, ensuring that our work consistently delights our clients.

My work has been recognized by some of the biggest festivals in the advertising industry, including D&AD, Cannes Lions, The One Show, and Clio. My advertising and personal projects have also been featured in esteemed publications such as Forbes, Fast Company, Mashable, Daily Mail, Trend Hunt, Fubiz, ABC News, and Huffington Post and more.


2010 / 2012
Art Direction
Miami Ad School São Paulo / Hamburg

2007 / 2009
Bachelor in Graphic Design
SENAC Faculty - Brazil

2005 / 2008
Bachelor in Advertising
Federal University of Goiás - Brazil

Education

January 2023 / Present
Creative Director @ Observatory

January 2020 / October 2022

Creative Director @ The Community

October 2016 / December 2019
Senior Art Director @ RPA

April 2016 / September 2016
Senior Art Director @ Thjnk Germany

October 2014 / March 2016
Art Director @ DDB Germany

September 2012 / September 2014
Junior Art Director @ Jung von Matt

January 2012
Intern @ JWT Germany

Septemeber
2011
Intern @ Jung Von Matt

Experience

Awards & Recognitions

  • Cannes
    Silver, Film, Corporate Purpose & Responsibility – Netflix/GM: EVs On Screen
    Bronze, Film, Automotive – Netflix/GM: EVs On Screen
    Shortlist, Film, Market Disruption – Netflix/GM: EVs On Screen
    Shortlist, PR, Sponsorship & Brand Partnership – Netflix/GM: EVs On Screen

    Andy Awards
    Gold, Idea – Netflix/GM: EVs On Screen

    Clio
    Silver, Partnership and Collaboration – Netflix/Tanqueray: How to Become a Bridgerton

    One Show
    Shortlist, Public Relations – Netflix/GM: EVs On Screen
    Shortlist, PR: Brand Partnerships – Netflix/GM: EVs On Screen
    Shortlist, Cultural Driver – Netflix/GM: EVs On Screen
    Shortlist, Popular Culture Impact – Netflix/GM: EVs On Screen
    Shortlist, TV :30 and Under, Single – Netflix/GM: EVs On Screen
    Shortlist, TV :31-60 Seconds, Single – Netflix/GM: EVs On Screen
    Shortlist, TV Single – Netflix/GM: EVs On Screen
    Shortlist, Film Craft– Netflix/GM: EVs On Screen
    Shortlist, TV Single – Netflix/Tanqueray: How to Become a Bridgerton

  • Cannes Lions
    Bronze, Creative Strategy
    Shortlist, Direct
    Shortlist, PR
    Shortlist, Brand Experience & Activation
    Shortlist, Creative Strategy
    Shortlist, Outdoor
    2x Shortlists, Design

    ADC
    Silver, Advertising, Promotional Materials, Dimensional
    Silver, Brand / Communication Design, Innovation
    Merit, Packaging Design, Food/Beverage, Food, Series
    Shortlist, Packaging Design

    The One Show
    Pencil, Direct Marketing, Physical Items
    Pencil, Direct Marketing, Brand Partnerships
    Pencil, Integrated, Brand Partnerships
    Pencil, Public Relations, Brand Partnerships
    Pencil, Social Media, Social Channel, Multi-Platform
    Pencil, Social Media, Stunts & Activations
    Merit, Design, Packaging, Specialty
    Merit, IP & Products, Physical Product, Promotional
    Shortlist, Branding – Branded Item

    D&AD
    Wood Pencil, Integrated / Collaborative Campaigns

    Clios
    Gold, Partnerships & Collaborations
    Silver, Public Relations, Brand Development
    Bronze, Design, Packaging
    Shortlist, Social Media, Multi-Platform

    Andys
    Gold, Idea: Food & Beverage

    Communication Arts: Advertising
    Non-Traditional Advertising , Single Work

    NY Festival
    Silver, Social Media & Influencer: Best Use, Best Use of Partnerships
    Silver, Collaborations & Partnerships: Products & Services, Food/Drink/Restaurants
    Silver, Direct: Craft, Art Direction
    Bronze, Design: Products & Services, Packaging
    Bronze, Direct: Products & Services, Food/Drink/Restaurants
    Bronze, Avant-Garde/Innovative: Avant-Garde/Innovative, Package Design
    Bronze, Package & Product Design: Products & Services, Food/Drink/Restaurants
    Finalist, Collaborations & Partnerships: Best Use, Innovation
    Finalist, Branded Content/Entertainment: Product & Services, Non-Durable Household Goods
    Finalist, Design: Brand Design, Promotional Items
    Finalist, Activation & Engagement: Best Use, Ambient
    Shortlist, Package & Product Design
    Shortlist, Public Relations
    Shortlist, Activation & Engagement
    Shortlist, Direct

  • Cannes Lions
    Silver - Outdoor: Ambient & Experiential - The OREO Doomsday Vault
    Silver - Brand Experience & Activation - The OREO Doomsday Vault
    Bronze - Direct - The OREO Doomsday Vault
    Bronze - Social & Influencer - The OREO Doomsday Vault
    Bronze - Brand Experience & Activation - The OREO Doomsday Vault
    6X Shortlists

    The One Show
    Best in Show - Social Media - The OREO Doomsday Vault
    Gold - Social Media - The OREO Doomsday Vault
    Gold - Out of Home - The OREO Doomsday Vault
    Silver - Out of Home - The OREO Doomsday Vault
    Silver - Branded Entertainment - The OREO Doomsday Vault
    Silver - Digital Craft - The OREO Doomsday Vault
    Bronze - Interactive and Online - The OREO Doomsday Vault
    Bronze - Experiential and Immersive - The OREO Doomsday Vault
    Bronze - Integrated - The OREO Doomsday Vault
    Bronze - Social Channel - The OREO Doomsday Vault
    18x Merits - The OREO Doomsday Vault

    D&AD
    Wood Pencil / Experiential - The OREO Doomsday Vault
    Shortlist / PR - The OREO Doomsday Vault

    Clio Awards
    Silver - Experience/Activation - The OREO Doomsday Vault
    Silver - Guerrilla - The OREO Doomsday Vault
    Silver - Ambient - The OREO Doomsday Vault
    Bronze - Packaging - The OREO Doomsday Vault
    Bronze - Events - The OREO Doomsday Vault
    Shortlist - Integrated Campaign - The OREO Doomsday Vault
    Shortlist - Multi-platform - The OREO Doomsday Vault
    Shortlist - Social Video - The OREO Doomsday Vault

    Andy Awards
    Winner - Idea - The OREO Doomsday Vault
    Winner - Craft - The OREO Doomsday Vault

    ADC
    Silver Cube - Promotional Materials
    Bronze Cube Innovation - Out of Home
    Bronze Cube Innovation - Direct
    Bronze Cube Integrated - Digital
    Bronze Cube Design - Promotional
    Merit Food / Beverage
    Merit Branded Content - Online Video
    Merit Direct - Digital - Series
    Merit Innovation - Branded Content / Entertainment

    Shorty Awards
    Winner - Campaign by Platform - Twitter - The OREO Doomsday Vault

    Muse Awards
    Platinum - Social Media: Humor - The OREO Doomsday Vault
    Platinum - Social Media - Ad Campaign - The OREO Doomsday Vault
    Platinum - Video - Social Video - The OREO Doomsday Vault
    Platinum - Outdoor - The OREO Doomsday Vault
    Platinum - Integrated: Social Media - The OREO Doomsday Vault
    Platinum - Experiential: OOH - The OREO Doomsday Vault
    Platinum - Marketing & Promotional - The OREO Doomsday Vault
    Gold - Branded Content: Social - The OREO Doomsday Vault
    Gold - Advertising - The OREO Doomsday Vault
    Gold - Typography: Packaging - The OREO Doomsday Vault
    Silver - Social Media - The OREO Doomsday Vault

    AdAge Creativity Awards
    Finalist Experiential - The OREO Doomsday Vault

    AdWeek’s Reader’s Choice Awards
    Ad of the Year - The OREO Doomsday Vault

  • Tough year, am I right? Nothing to see here.

  • Cannes Lions
    Bronze - Mobile - The Magic Snow Globe

    Clios
    Bronze - Digital/Mobile - The Magic Snow Globe

    ADC
    Silver - Interactive - Imaginary Friend Society AR

    The One Show
    Merit - The Magic Snow Globe

    KYIV - Kiev International Advertising Festival
    Best of Contest - Design & Branding - The Occupied Passport

    Shorty Awards
    Winner - Virtual Reality - The Magic Snow Globe
    Winner - Auto - The Magic Snow Globe

    FWA
    FWA of the Day - The Magic Snow Globe

    ADDY’s
    Gold - Online/Interactive Branded Content - The Magic Snow Globe
    Gold - Film/Video/Sound Branded Content - The Magic Snow Globe
    Gold - Virtual Reality - The Magic Snow Globe
    Silver - Film/Video/Sound Branded Content - The Holidays Will Always Find You
    Silver - Animation, & Motion Graphics - The Holidays Will Always Find You

    Campaign US
    Power of Purpose Awards - Imaginary Friend Society

    AdWeek Arc Awards
    Imaginary Friend Society

  • Cannes Lions
    Gold - Health Integrated Campaign - Imaginary Friend Society
    Gold - Health Film Campaign - Imaginary Friend Society
    11x Shortlist - Imaginary Friend Society

    The One Show
    Gold - Branded Content - Imaginary Friend Society
    Silver - Film / Long Form - Imaginary Friend Society
    Silver - Digital / Web - Imaginary Friend Society
    Bronze - Product Design / Integrated Digital - Imaginary Friend Society
    Bronze - Craft / Animation - Imaginary Friend Society
    Merit - Film / Long Form - Imaginary Friend Society

    Clio Health Awards
    1 Clio GRAND
    3x Gold
    4x Silver
    1x Bronze
    2x Shortlist

    Clio Awards
    2x Silver - Imaginary Friend Society

    Cannes Young Lions USA
    Winner - Print

    Ad Age Cover Contest
    2nd Place - Shine a Light

    ADC
    Best of Show (GP) - Animation - Imaginary Friend Society
    Gold - Animation - Imaginary Friend Society
    Silver - Motion / Film Craft - Series - Imaginary Friend Society
    Bronze - Web Series - Campaign - Imaginary Friend Society
    Merit - Animation - Series - Imaginary Friend Society
    Merit - Advertising - Campaign - Imaginary Friend Society

    Webby Awards
    Winner - Film - Best Video Campaign - Imaginary Friend Society
    Nominee - Websites - Charitable Organizations/Non-Profit - Imaginary Friend Society
    Honoree - Film - Best Cause Related Campaign - Imaginary Friend Society
    Honoree - Branded Entertainment - Public Service & Activism - Imaginary Friend Society

    ThinkLA
    Best Cause Marketing Campaign - Imaginary Friend Society

    ADDY's
    Gold - Website - Imaginary Friend Society
    Gold - Online/Interactive - Imaginary Friend Society
    Silver - Print Advertising - Imaginary Friend Society
    Silver - Poster Campaign - Imaginary Friend Society
    Silver - Out of Home - Imaginary Friend Society
    Bronze - Out of Home - RPA Concerts

    Published @ Lürzers ARCHIV
    Poster - Imaginary Friend Society

  • Red Dot Design Awards
    2x - Audi - Now is Calling

    Into the Void
    Photography Publication

  • Ciclope Award
    Silver - Vodafone - Bucket List
    Silver - Vodafone - Bucket List

    Clio Sports
    Bronze - Fit Nesting Doll

    Golden of Montreaux Awards
    Shortlist - Poster Campaign - 'Fit Nesting Dolls'

    Cresta
    Shortlist - Promotion & Incentive - 'Fit Nesting Dolls'

    Directory Magazine
    ISSUE 6/16 - Fit Nesting Dolls'

  • Cannes Young Lions
    Gold Winner - 1st Place

    Young Lions
    Germany 1st Place Winner

    ADC Germany
    Shortlist

    Cresta Awards
    Finalist

  • ADC Germany
    Silver - Panasonic Get Closer

    LIA
    Bronze - Panasonic Get Closer

    New York Festivals
    Finalist - Panasonic Get hChloser

    The One Show
    Merit - Panasonic Get Closer

    Published @ Lürzers ARCHIV
    Panasonic Get Closer

    2014 10 Favorites @ Lürzers ARCHIV.
    Panasonic Get Closer

  • FIAP
    Gold - X-Box Kama Sutra

    Wave Festival
    2x Shortlist

    Work featured @ XH Collective

    Article @ Computer Arts Brazil

  • Cannes Lions
    Shortlist - Direct - JWT Burning for Business

    Future Lions
    2x Finalist

    D&AD
    1 Best of Year
    1 Pencil Nominee

    Golden Award of Montreaux
    1x Finalist

    The One Show Young Ones
    Silver Pencil - Advertising - Stride Face The Cow
    Merit - Advertising - Stride Face the Cow
    Merit - Interactive - Stride Face the Cow
    Merit - Advertising - Stride Face the Cow

    ADDA Semifinalist
    Motion Graphics - Stride Face the Cow
    Photography - Exp. 101
    Print Communications - Mercedes Benz Speed Limit Assist

  • Young Guns
    Silver Bullet - Stride Face the Cow

  • Time Magazine
    Person of The Year