01.B

OREO

DOOMSDAY VAULT

Although we were told asteroid 2018VP1 had virtually no chance of hitting earth, OREO couldn’t take the risk.


New York Post
”Oreo builds asteroid-proof bunker and fills it with cookies, powdered milk.”

Hypebeast
"Marketing genius. As interesting as it is entertaining, oreo says that the vault is ‘really real’."

Food & Wine
”Oreo grabbed some land right down the road from the Svaldbard Global Seed Vault and built its own Global Oreo Vault. Bring on the apocalypse.


Emergency Oreo Ration

In support of the launch of the Oreo Doomsday Vault, we created special limited edition packaging both for the vault itself, and as direct mailers for fans of Oreo. The packs are overwrapped in layers of protective mylar, which are air and water tight, chemical and radiation resistant, and can withstand temperatures ranging from -80°F to 300°F. All to ensure that earth’s most precious cargo (Oreo Cookies) will be preserved for future generations in the event of a cataclysmic asteroid impact. 

These Emergency Oreo Rations are accompanied in the vault with vials of powdered milk, so that in the event of the apocalypse, you only have to add snow to be able to enjoy Oreos the way they were meant to be enjoyed.


Case Study


ANDY AWARDS: 2 Gold Awards

ONE SHOW: 1 Best of Discipline, 3 Gold Pencils, 3 Silver Pencils, 9 Bronze Pencils, 2 Merit Awards, 2 Shortlist

CANNES LIONS: 2 Silver, 3 Bronze, 8 Shortlist

D&AD: 1 Wood Pencil, 1 Shortlist

AD AGE / CREATIVITY AWARDS: 1 Shortlist

LIA AWARDS: 1 Gold, 1 Silver, 3 Bronze, 1 Shortlist

NEW YORK FESTIVALS: 2 Grand Prix & Gold, 1 Gold, 2 Silver, 1 Bronze, 1 Shortlist, 3 Finalist

AICP: 2 Shortlist

CLIO: 2 Silver, 2 Bronze, 2 Shortlist

ADC: 1 Silver Cube, 4 Bronze Cube, 4 Merit, 2 Shortlist

MUSE CREATIVE AWARDS: 9 Winners

SHORTY AWARDS: 1 Winner

This sums up to a total of 62 awards across various award shows.

Awards

PR Headlines