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HONDA

PROJECT COURAGE

Project Courage by Honda brings joy to hospitalized kids with the Honda Shogo, designed to ease anxiety. Developed in collaboration with health professionals, its features cater to young patients' specialized needs.


Motor.com
”Honda ride-on EV gives hospitalized kids something fun to drive.”

Newsweek
”Every element of Shogo was designed to accommodate different needs of young children."

Top Gear
”The Shogo is the real hero of Honda's 2021 lineup."


Honda has been an ongoing advocate and supporter of children’s health and well-being over the years. On top of the donations to the Pediatric Brain Tumor Foundation over the past three decades, they have regularly created initiatives that aim to lift the spirits of children in the hospital. Campaigns like Candy Cane Lane (link) and the Magic Snow Globe (link) have brought joy to children stuck in the hospital over the holiday period, with longtime partners Children’s Health Orange County (CHOC).

Project Courage is a powerful new initiative from Honda that brings joy to kids staying in the hospital. It’s been well documented that stress and anxiety can detract from the healing process. The Honda Shogo is a small vehicle designed to reduce anxiety. In collaboration with health professionals, Honda engineers developed the vehicle with special features that were specifically built around the specialized needs of young patients. Instead of using a wheelchair, kids can drive themselves to their treatment or procedure in a small electric Honda. Because many children in the hospital range in age, size and various stages of treatment, inclusion was a key factor in the design. It’s one small way Honda is brightening the lives of children on their road to recovery.

Building the Shogo


Shogo Specs


Clio:
1 Silver, 1 Bronze, 2 Shortlists

ADC:
1 Bronze, 1 Shortlist

One Show:
2 Bronze, 3 Merit, 2 Shortlists

Shorty Awards:
5 Gold

Addy Awards:
4 Silver, 1 Bronze

ThinkLA:
Best Cause Marketing Campaign

Indie Awards:
Gold - Best in Show

Andy Awards:
1 Shortlist

Awards

PR Headlines


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HONDA

MAGIC SNOW GLOBE

Having to spend the holidays in the hospital is tough. Especially for kids. So we created a special experience specifically for children who were stuck in the hospital over the holidays.


Billboard
”Joe Jonas Becomes a Bridgerton in New Tanqueray Commercial”

PR Newswire
”JTanqueray and Netflix's "Bridgerton" Cordially Invite You to "Make It T-time"

The A-List
”Joe Jonas tries to become a Bridgerton, fails, but funnily."


Custom VR Headset


Cannes Lions
Bronze

One Show
Merit

FWA
2 x Gold

Shorty
6 x Gold

Addy
1 x Silver

Communication Arts

Awards

PR Headlines