01. SELECT WORK
Imaginary Friend Society
01.C
PBTFIMAGINARY FRIEND SOCIETY
A cast of characters inspired by the imaginations of children facing cancer explain a wide range of complicated topics in a way that kids can understand.
Visit imagnaryfriendsociety.com
It’s Nice That
”Taking the scare out of cancer care,”
AdAge
”Imaginary Friends empower cancer-stricken kids in this touching animated campaign.”
A cancer diagnosis is scary for anyone, but for a child it can be even scarier. They’re bombarded with terminology and procedures that are intimidating and unfamiliar. Things like radiation, hair loss, blood transfusions, chemotherapy, and surgery. Just to name a few.
That’s where the Imaginary Friend Society comes in. Through a series of 20 animated short films, our imaginary friends explain a wide range of complicated cancer topics in a way that kids can understand. Because the more they understand about their treatment, the less scary it will be.
Watch them all at imaginaryfriendsociety.com
Select Films
PR Headlines
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Film Posters
Hospital Kit
Awards
Cannes: Gold x 2, Shortlist x 11
The One Show: Gold x 1, Silver x 2, Bronze x 2, Merit x 1
Clio Awards: Grand Clio (Health), Gold x 3, Silver x 4, Bronze x 1, Shortlist x 2
The Indie Awards: Best Creative: Audiovisual
The Webby Awards: Winner x 2, Honouree x 1
ThinkLA: Best Cause Marketing Campaign
The ADC Awards: Best of Show x 1, Gold x 1, Silver x 1, Bronze x 1, Merit x 2
The 4A's Partner Awards: x 3, including Partnership of the Year
The American Advertising Awards (district): Gold x 2, Silver x 2