Visa
Everything is a Tap In with Visa
For the FIFA World Cup 2026™, we turned football’s easiest goal—the tap-in—into a metaphor for the easiest way to pay. Starring Jason Sudeikis alongside some of football’s biggest names, this global campaign brings humor, unexpected moments, and a touch of magic to show how Visa makes every step of the fan experience effortless.
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To celebrate and support local businesses during the FIFA World Cup 26™, Visa has developed a visual identity that highlights the diversity, vibrancy, and entrepreneurial spirit of SMB’s around the world. Each illustration within this system was crafted by a local artist. Their unique style reflects their cultural heritage, and artistic traditions, bringing authenticity and personality to every visual element.
