Crispin
Rebrand
Rebranding an agency with a legacy as iconic as Crispin Porter + Bogusky meant finding a way to honor its rebellious past without being defined by it. In 2024, the agency returned to its original name, Crispin, with a renewed philosophy rooted in creative instinct, authenticity, and the power of unfiltered ideas.
As part of the creative leadership team, I helped bring this new identity to life, developing and refining a visual language that embraced simplicity, imperfection, and experimentation. From art direction and photography treatments to typography, layouts, and brand applications, the goal was to build a cohesive yet flexible design system that felt less like a polished corporate identity and more like a living expression of the agency's creative spirit. A brand that wasn't afraid to be a little messy, provocative, and unmistakably human.
