Oreo
It’s 2007 All Over Again
Oreo Cakesters were originally launched in 2007. Fans have been asking for their return for 10 years. So when they finally came back in 2022, we relaunch them in the only place where’s still 2007: The Last Blockbuster on Earth.
VHS Covers
Blockbuster Takeover
We partnered with six unique artists to bring the idea to life in true Blockbuster form;
VHS boxes and movie posters were given to store customers and influencers.
We took over the store - co-branded the store sign, replaced the movie posters on the windows and walls, and replace the movies on the shelves with custom-made OREO Cakesters movies and movie artwork.
