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Juarez Rodrigues

  • WORK
  • PHOTOGRAPHY
  • MOTIVATION DOWNLOAD
  • ABOUT

THE FIT NESTING DOLL

BBDO New York and client Brick, New York’s largest and most luxurious CrossFit box, came up with an interesting way to counter that totally understandable trend: collections of personalized “nesting dolls”.

A 5-month fitness plan where each stage is represented by a different layer of a nesting doll. Each set of dolls carry a flash drive with a plan designed especially and individually for our members.

These dolls remind people why they joined Brick in the first place: to become smaller versions of themselves.

Work done for BBDO NY.

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 Check the project's official website.
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Enjoy, ;)