Unfortunately, most people who own hard disc recorders fast forward through the commercial breaks. To make the Mercedes A-Class commercial impossible to miss, we developed a new media format: the first commercial made of two films, each at a different speed. By manipulating every 8th frame in the regular A-class commercial, people who fast forwarded saw an ad for the faster AMG version of the car.
Copywriters: Salvatore Russomanno/Roy Cohen
Art Directors: Paul Carrera/Gabriel Nunez-Lagos/Andres Maldonado/Juarez Rodriguez